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It was interesting to hear that for all the nerding out "we" do about tiny things like who winds the pickups or who polishes the finish or something that one particular client had specced up a near enough 9k guitar and when asked he "really didn't care" which guy built it.
Fools and money sometimes, I guess...
Only sometimes?
Paying over the odds for one person to build one from scratch just proves the last bit.
If it mattered which one of Fender’s top luthiers assembles a guitar, that would presumably mean that at least one of them isn’t up to the job...
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Was it Confucius.com?
I don't go in guitar shops often so was quite enlightened.......
I wanted to laugh at the £6400 price for a Strat when my previous stop had been a 2nd hand car forecourt where I noticed a number of Porsche Boxters , Jaguar xf , BMW 5 series etc etc for less money ( sure they were older cars but they hadn't even been relic'd !)
When you put these prices in perspective v. other ways to spend the money it makes a bolt-on guitar with a distressed paint job look absolutely ridiculous irrespective of who wound the pickups .
As far as Fender marketing is concerned I think there is a lot of Smoke on the Water ......sorry ,I meant Smoke without Fire !
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I like to go to Michelin-starred restaurants and try their à la carte menus. The Fat Duck (Heston) is widely different from Royal Hospital Road (Ramsey), and The Yew Tree (Marco). I don't go to these restaurants because I want the same food everywhere, I go because I want to choose who cooks my food and who puts their signature on it.
The option of choosing which luthier builds your guitar to your chosen spec is EXACTLY what the Custom Shop is all about, it's the entire reason for their existence, and why SME owners, Baby-Boomers, and Hedge Fund Managers pull out their credit cards.
Of course, ordering a guitar from the Custom Shop isn't mandatory but for those who want to, the option is there.
Rift Amplification
Brackley, Northamptonshire
www.riftamps.co.uk
So many good guitars out there, so go out and buy whatever you like/want.
Cost doesn’t equal better.
Advertising may want you to think this though.
• Youtube - https://www.youtube.com/@Goldeneraguitars
How many people have even played enough of any of the 'master luthiers' guitars to know whether they prefer one or the other?
I've played only about six 'masterbuilt' Fenders - actually all Strats - and not a single one of them was as good as *any* 'team built' standard CS Light Relic I've ever played, which is a lot more.
I've liked all the standard CS relics I've played. I could not care less who assembled them - the quality of the guitar is in the components, not who was holding the screwdriver.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
https://www.peachguitars.com/guitars/electric-guitars/solid-body/fender-custom-shop-private-collection-h-a-r-strat.htm
That's almost £700 each for the stick-on H, A, and R letters.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
That's pretty hard to swollow. Considering you could get something like this for less money
https://www.ivormairants.co.uk/mike-vanden-artistry-15-archtop-guitar-pre-owned.html