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I like Ron though, he talks an honest talk and definitely knows what's what.
build and feel is where it’s at surely?
Definitely it's the most important factor at this level, but the truth is that *most* people buying these guitars are never gonna change anything out (until they have to because it failed, I had a Squier, believe me I know!)
I like his TRAIN setups memory aid too, it works, it's stuck in my brain now
Interesting to note at 15.55 in the video Ron says his number one guitar is a Squier Strat with a basswood body.
I doubt anyone who would buy a Custom Shop would see that and decide to buy a Squier instead, but people might well see it and buy a Squier over a non-Fender owned company's clone.
Great video, very enjoyable.
This site always makes for interesting reading.
https://planetbotch.blogspot.com/2011/12/truth-about-1980s-squier-strats.html
He may be of the opinion that unplugged tone doesn't affect the electric tone... but I'd be surprised if Fender's top luthier took that view.