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Really agree with this - if I was a rock star player I'd like my fans to be able to afford a guitar like mine rather than a well heeled banker. Marc Tremonti, Santana and Dave Navarro have PRS SE sigs
Take Tommy Thayer - he's had several Epiphone signature models, but as far as I know Gibson has never offered him a more upmarket Gibson model. Does he feel happy that "the kids" can afford his guitar, or does he feel a bit snubbed that he's not considered "worthy" of a Gibson? Could be a bit of both. I suspect he just accepts things as they are because he's well aware of his position as an employee of the Kiss corporation...
Tremonti, Santana and Navarro have had SE signatures, but they've also had PRS core models (not sure if Navarro actually had a core signature, but he certainly had his own personal ones). I'm pretty sure that most of the artists who say "I want the fans to be able to afford my guitar" would be happy to also have an upmarket model.
Can we sell more guitars by putting this artist’s name on the headstock?
How many more?
How much more are people willing to pay for them? What’s the demographic of the fanbase?
That really sets the constraints of what the manufacturer will do. After that, it’s really negotiation with the guitarist about what they’d like in return (apart from money). If it’s someone like Clapton, Slash or Page whose endorsement can make guitars fly off the shelf, they’ll be able to dictate much more in terms of special features, price point and exclusivity (or not).
For Mike McCready, he’s an awesome guitarist and Pearl Jam’s a major band of the past 30 years. However, he’s a bit of a niche name and realistically not too many people will be after a perfect reproduction of his Strat.
However, Pearl Jam fans are likely to be mid-40s grungers, some now with a lot of disposable income. That’s probably driven Fender’s decision to do a small production run at a high price.
I'd rather get tax relief on putting it towards my pension. I might buy a John cruz Gary moore stratocaster if I could find one for £7500 and it was so fine I would NEVER EVER need another stratocaster as long as I live