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Nil Satis Nisi Optimum
It’s not fluke or luck that that business is growing and others are failing.
There's a degree of historical re-enactment to electric guitar, so the LP, 335, Strat, and Tele have an advantage in that they got in there early.
At that point it becomes very hard to break in; copies and homages are dismissed as "not the real thing", and anything innovative is dismissed as "well, Jim Paige didn't play Hairway to Steven on one".
Slightly exaggerated for comic effect, but tradition is a big factor for a significant number of guitar purchases.
McDonalds is massively popular, just remember that.
Lag made and make some stunning guitars
Formerly TheGuitarWeasel ... Oil City Pickups ... Oil City Blog 7 String.org profile and message
The responses by @LionAquaLooper , @Nerine , and @Chimpankie ( didn’t want to use the quote button and get involved in their particular discussion) led me to think of what brands have really broken through in my lifetime to become brands the general public might have heard of apart from Fender and Gibson and Martin. Brands your auntie may have heard of, and actually couldn’t think of any . Widen that to guitar players not enthusiasts and you might add PRS and Ibanez to the list.
Formerly TheGuitarWeasel ... Oil City Pickups ... Oil City Blog 7 String.org profile and message