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The guitar was designed by Jonny Jaffa from Belfast. He's an architect and product designer i.e. he designs lights and tables..
www.jonnyjaffa.com
Seems the Chapman crew have been busy, and now they are moving to bigger outlets in the USA - Guitar Centre.
I wonder if they will still support the smaller stores like they did before? I presume so.
Strange how the USA prices, although tax needs to be added, seem to be (on the face of it) cheaper than UK prices....
Anyway, who knows - maybe they'll start quarter-million dollar inventory buy-ins, no cherry picking, you take what you are shipped... then robot tuners... then maybe Chappers will acquire a TV manufacturing company... is Magnavox or Zenith available?
They're basically abusing their position as a brand that people will always demand because of its history to have business practices that no-one would tolerate otherwise.
could end up with 150 left hand explorers
I'd imagine if they were shipped something ludicrous like your example they might not buy again but obviously Gibson are giving them a reasonable variety.
The marketing has commenced: