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If that early notice generates excitement and that generates sales then that is a return benefit for them.
Win-win.
It was a member giving a heads up.
So even if Peach wasn't a member would of bought as many guitars.
Look at how Peach joined in and turned a good deal story into a good customer service one.
This forum will remember it as a peach deal, even though other dealers also got involved
Instagram
And we all thought the guitar industry was dying
If I'd have had the funds I'd have been all over this too. It also shows that this is the magic figure for people to fall over themselves.
The perception of a bargain and fear of missing out is what drove these sales.
There's no perception or fear involved - they're a genuine "great buy". Saying otherwise does sound a bit like sour grapes.