Ok, a little bit overdramatic, but it’s striking how few traditional amps are either at NAMM or if they are, they’re not getting any press. For valve amps, I see the new Soldano coming through from Boutique Amp Distribution, Fender has a hardwired Princeton, and I think there’s some new stuff from Fryette. And that’s it.
A few hybrid valve pre-amp with class D power amps, the rest digital amps and modelling floorboards.
See I wouldn’t mind at all, seriously - cheaper, lighter, more options - but every one of them to a man sounds utter shite in the demos. The Neural Quad, the Line 6 GO, the Victory V4 blah blah blah, just piss poor blandness.
Rant over, I know I’m probably on my own here but need to get off my chest.
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As an aside, I’ve just picked up a Yamaha THRII as I don’t have access to my amp and OX for a month, and whilst it’s fine / fun in its own way - I’ve played twice this week whereas I usually play every evening if only for a short time. I just look at it most nights and think, “can’t be arsed” cause it just doesn’t inspire that much.
Convenience / ease of use can be a bigger overall compromise is all I’m saying.
If you have never played through some of the classic valve amplifiers, it would be a struggle to assess the "accuracy" of digital models of them.
For younger customers, the preset patch names are exactly that - just a name. They may neither know nor care how well the zeros and ones replicate the sounds and dynamics of the analogue originals.
Part of the problem with the amp versus modelling debate is whether to concentrate on the individual elements within the signal chain or on the outcome. Adrian Belew, for example, is known for recording through a vast array of effect pedals, racks and esoteric devices. For touring purposes, he manages to extract the sounds he needs from a Fractal Axxe FX II and a Roland VG-99.
https://youtu.be/5dtPi8O8bN8
I wonder if this isn't starting to transfer into the home music market - a reduction of quality.
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As an electronics engineer I can understand the swing away from traditional valve amps towards modelling and class D output stage, it's cheaper to build, more efficient in terms of watts consumed to watts driven to speaker and has an aftermarket sales avenue in firmware updates, patch's for sale etc.
From a user point of view though in the size of venues most of us play digital modelling is a solution looking for a problem
Ever listened to a Dansette?
It does genuinely baffle me why there is still a market for mass-produced valve amps in 2020 - even if you don’t want modelling, analogue solid-state should have taken over completely by now.
In twenty years we’ll be able to sit on the sofa with a guitar, tell the house what type of imaginary vintage amp we want to use, it will connect wirelessly, and a perfect reproduction of the sound will come out of the hidden wall speakers...
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I dabble with modelling in a live context every few years, spend a dozen or so gigs fighting weird dynamics, unpredictable volume issues, unnatural responses to playing subtleties or just shit monitoring, and to go back and plug into a simple amp and just play some music is a blessed relief.
I've had some fantastic vintage amps over the last 40 years, but an HRD IV with the pine cab, a speaker of my choosing and a pedal or two is just fine.
But here is the reality - the market is not buying big amps in the same way it used to. Nor are retailers asking for them. Whilst there are those on here who will spout about 100w valve amps, the vast majority of players don’t need or want such amps, because they can’t be used the way they used to be. There’s a reason why Fender sells truckloads of 40w valve amps - because they work in the modern gigging environment. Small amps are “in”. Believe me, I’m looking at genuine sales figures to base that statement - with that trend startlingly apparent across *all* brands.
Whilst the old farts will raise a fist towards modelling saying it’s not quite the same as their beloved Thermionic amp - and perhaps they are right - the rest of the guitar world has moved on. Younger players I speak to aspire to the iconography of rock n roll - big loud valve amps - they recognise that it’s impractical, heavy and expensive. Most pedal boards I work with have some degree of digital tech on them - and most players have something small and convenient at home to play through. And there’s your market.
NAMM is a reflection of the market - and remember that this forum is *not* a typical slice though that as most of us are older players or traditionalists. There’s a world out there that don’t get involved here that also play guitar.
From big valve powered stereo systems with huge speakers, to more compact stereos with no valves and then eventually we end up listening to music through our phones with Spotify using blue tooth ear buds (no me but the trend as it stands).
The guitar market is very very slow to move/innovate. It's even slow compared to the bass guitar market.
Things like Helix, Kemper etc are just the start of things moving forward. Though some of us geeks will still have the stupidly loud valve amp lurking in the background.