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He released an album last month and most of the media won't touch it. It's got some good songwriting but is whiny as fuck, and I say that as a fan.
That said, I like him - not every video is great - but I’ve learned a fair amount from watching his stuff.
Well signature guitars come with a price tag, be interesting to see how well these influencer signature models actually sell, compared to regular models. I'll predict a new trend: Very limited run influencer signature models; they still give the mutual publicity benefits, but avoid any embarrassing clearance price sell offs.
This is pretty much what Reverend do by default - a limited run from them is often 10 to 30 guitars, I doubt their Greg Koch signature model is made in significant numbers (that is, numbers significant to Gibson). Is the demand for a Rick Beato going to be higher than the demand for a Greg Koch? I'll be honest, I don't watch either YouTuber, so I couldn't guess.
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Any ideas what the chunky body is on the bottom right of the first pic? Looks like a non-reverse Thunderbird???
Shame on you, I bet he's laughing at your wallets now.
There’s people with hundreds of thousands of subscribers who put on make up, or make cakes or fix lawn mowers (probably). Big deal.
Some people like to listen to music and some people like to talk about gear and music and some people like to listen to other people talking about gear and music.
Such as it is.
My main beef with these YT people is that many of them don’t seem to make their own music.
But I don’t admire someone telling me ‘the five Dumble style pedals you MUST try’ or ‘why you need a valve amp’ etc, etc. They work on assumptions and speak in definitives- which is anathema to personal creative expression in my book.
And whenever I see Beato popping up on my YT he mostly seems to be ranting about how crap YT is!
Not sure that's a fair criticism as I believe Rick is still an active songwriter and producer who has had stuff in the charts and his background is as a music teacher at a university so it's pretty on point.
I have no idea what those other guitar bodies in the pile are either! Lol
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It's just a sign of the times and directional change.
Youtube personalities are now drawing huge crowds for boxing, getting signature guitars, amps and pedals and I am sure other YouTube folk are getting similar treatment. A fella called Rick shiels was until recently sponsored by Nike (golf) and in all fairness he is better than me at golf but he isn't pga pro tour level good.
On demand is the future
Nowadays musicians can reach their audiences directly and so it makes sense that someone like Mr Beato would be attractive to large guitar organisation like Gibson.
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(Disclaimer: I respect him as a very good teacher, but I don't watch him as his speaking manner is like nails on a blackboard : it drives me spare. YMMV.)
one computer is meant to give you nearly all you might need,
it will make you laugh and hate, it will bring you friends, love..enemies and war,
it will make you famous, it will bring you money it will show you to the world and it will bring you a signature-something, shoes, guitars .trousers, toothpaste..
don’t worry about writing the best music you can, or any music for the matter,
don’t worry about playing live,
don’t worry to find “your voice”
just be the screen and it will be fine,
and be there often..more so than playing or writing..
as for the guys that work hard to really CREATE
something, you are going to have to worry
I am sadly afraid... and pay for each one of your strings and picks for the matter..
in some cultures money is everything, in most cultures money is everything,
but is not really..
I watch my “computer music world” daily,
it is entertaining until is not and then I do something else, but I watch my computer every day,
I'm just disappointed / surprised the signature guitar isn't his beauitful Gibson Country Western acoustic. God I love that thing...