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Comments
I don't think that's illegal, but I'm no expert.
Yes the dealer pays a fee to the finance company, but I'm sure you can't effectively offer a 2 tier pricing by the letter of the law
I used to do that, more so when I had almost enough to get a new guitar, but liked the fact I had protection. Nowadays, I keep myself as far from 'borrowing' as possible.
I think we need to define our terms here. When we say cash, it's likely to be a card. I doubt anyone is actually putting 165 £20 notes on the counter.
It would be illegal to give a cheaper price to the guy with the £20 notes than the guy with the card, but as far as I know, it's not a problem when you are talking about finance versus paying up front.
“The best alternative to in-store finance, unless it’s 0% finance, is to purchase the goods with money you already have - in some cases you might be able to negotiate a discount for cash.”
This is a government-backed advice service... lawyers will have been over that text, we'd hope.
No processing fees allowed anymore either thanks to an EU directive, although in the MI industry that wasn't commonplace anyway.
Think I'm lucky though in that I don't actually like flamed guitars. Leave that stuff to PRS. Wouldn't change a thing about my R8...
https://i.imgur.com/T4fI2kx.jpg
https://www.guitarguitar.co.uk/product/180814331292008--gibson-custom-shop-les-paul-standard-1958-figured-top-iced-tea