Axis Wah Announcement

VertexEffects

Dear valued customers, friends, artists and internet community,

I am writing you to address the events surrounding the Axis Wah.

After carefully and thoughtfully reviewing all of the comments and feedback concerning the Axis Wah, I have realized that while the unique sonic qualities of the Axis Wah are well regarded, I failed to clearly disclose that the Axis Wah was a modification. By not fully and completely educating customers on the modifications and commonalities that the Axis Wah shares with another product, customers may not have been able to make the most informed decision in choosing the wah pedal that is best for them.

Vertex is a developing company, and I am continually learning how to grow my business and improve my practices to best meet the needs of my customers. In this instance, my inexperience may have diminished my customers’ experience. It was never my intention to be deceptive, and I am genuinely sorry if any customer was left feeling misled. My goal has always been to bring my customers the best possible sonic qualities in each pedal I sell and this will remain my number one priority.

With that said, my job is now to restore integrity to this situation as best I can. Moving forward, customers can count on me to be transparent and open about the origins of my products, and I will provide PCB/“gut shot” photos of all pedals in the product line. In addition, I will clearly identify any products that are modifications in the product description on the website and state this in all product manuals and literature.

I am requesting that you give me the opportunity to demonstrate growth and maturity of the Vertex brand, and show that Vertex is truly making some of the most innovative and sonically pleasing products in the industry.

If I can be of any assistance to you in this matter, I would love to speak with you by phone, email, or Skype. I will work tirelessly, everyday, to restore trust in Vertex. I have listed my information below and I’m available to you anytime. It would be my absolute pleasure and honor to speak with you.

Phone: (510) 863-0612
Email: mason@vertexeffects.com 
Skype: vertexeffects 

Sincerely,

Mason Marangella

ThePrettyDamned

So... What was the mod? As far as I've understood, component values were unchanged, even down to the wires in the pedal.

Changing the start point for the pot hardly counts as a mod to charge a massive amount of money for.

I suppose those labels and goop cost quite a bit...

And it certainly wasn't "hand crafted in california".

And the NOS ones had no NOS parts, regardless of how you think of the mojo.

And the volume pedal wasn't gutted and rebuilt from scratch...

Maybe I'm just not the target market though, right?

dano

Well if you are Mr Vertex rather than an internet troll I think you are either missing the point or still trying to engage in a cover story

VertexEffects said:

 I failed to clearly disclose that the Axis Wah was a modification. By not fully and completely educating customers on the modifications and commonalities that the Axis Wah shares with another product, customers may not have been able to make the most informed decision in choosing the wah pedal that is best for them.

You claim it "shares".

You state it is a "modification" then claim about the "commonalities it shares with another product (the BBE wah)"

Surely it doesn't "share" as it is "modified" ??!

You are just contradicting yourself.

You should be open and honest, if you are taking a BBE wah and then modify it, rebadge it to a different brand  and sell it on, say it don't hide behind some marketing passive bullshit.

As an example you may understand and relate to....The new Lamborghini Aventador shares parts with the Audi R8, but it's not based on the R8. An Audi RS7 is a based on the Audi A7, they they the stock one and upgrade it,  give it a new badge and charge more. 

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VimFuego

I would hope that part of the learning and growth experience would be to send personal apologies to those individuals you had your lawyers send cease and desist letters to.

ADP

Putting epoxy on the PCB and sticking your own labels on the casing of a pedal are not modifications.

mike_l

ADP said:

Putting epoxy on the PCB and sticking your own labels on the casing of a pedal are not modifications.

Yes they are. To some level of "modification"

Not internal or sonic changes though.

Gassage

And there he goes - backpedalling so hard the chain just went *bang" !!

Gassage

And, it was all going so well until the split infinitive in the anti-penultimate paragraph.

Ruined it for me.

ADP

mike_l said:

ADP said:

Putting epoxy on the PCB and sticking your own labels on the casing of a pedal are not modifications.

Yes they are. To some level of "modification"

Not internal or sonic changes though.

Obviously I should have said that they're not modifications you can charge $250 for. The epoxy and removing the original logo from the PCB are in fact internal modifications. For that matter, replacing the battery is as much an internal modification as anything Mason does. And it would affect the sound more.

randomhandclaps

For those of you looking for a new Wah just take the positive from that post.  Mason obviously really recommends the BBE Wah - and if you're a bit of a tweaker then better still.

ICBM

Wow… a perfect demonstration of how to shoot yourself in the foot when there was no need to at all.

I had vaguely heard about these pedals and had no real interest in them, but since he posted this I've spent an hour reading various threads on other forums and now I have an informed opinion, which I wouldn't have done before. It's nice that he feels the need to get this information out as widely as possible.

I honestly think he's delusional and a compulsive liar rather than simply dishonest, and probably needs psychiatric treatment. Or to go into politics.

TTony

dano said:

Well if you are Mr Vertex rather than an internet troll I think you are either missing the point or still trying to engage in a cover story

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The sign-up email addy and the IP location suggest that it's genuine.

Gassage

@randomhandclaps


Can we ALL stop with the split infinitives?

It's making me madly wild.

Gassage

TTony said:

dano said:

Well if you are Mr Vertex rather than an internet troll I think you are either missing the point or still trying to engage in a cover story

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The sign-up email addy and the IP location suggest that it's genuine.

What?

customer.service@bbeeffects. com ?

randomhandclaps

Bah, it merely shares some commonalities with a split infinitive.

randomhandclaps

Gassage said:

TTony said:

dano said:

Well if you are Mr Vertex rather than an internet troll I think you are either missing the point or still trying to engage in a cover story

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The sign-up email addy and the IP location suggest that it's genuine.

What?

customer.service@bbeeffects. com ?

That would be a hilarious bit of counter deception.

Gassage

BBE could now market a Vertex Clone.

Hoist on own petard.

Gassage

randomhandclaps said:

For those of you looking for a new Wah just take the positive from that post.  Mason obviously really recommends the BBE Wah - and if you're a bit of a tweaker then better still.

Crystal Meth ruins a lot of lives. Fact.

Gagaryn

Ok Mason - you're forgiven. Now go to your room.

guitarfishbay

ThePrettyDamned said:

So... What was the mod? 

The price mod.

mike_l

guitarfishbay said:

ThePrettyDamned said:

So... What was the mod? 

The price mod.

is that the one where you do nothing, bar change a sticker, apply some gunk and charge an extra $250?