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What is that?
Our are we not allowed to make light of the protests?
I disagree that a Cruz guitar will be reduced in value, if anything they will go up in value now that he's not making anymore
Anyone remember this guitar from a couple years ago?
https://www.pmtonline.co.uk/fender-mij-mahogany-offset-telecaster
It was actually originally an artist model. Yojira Noda signature model, a Japanese guitarist in a band called Radwimps.
Or at least it used to be. Here's an account of what happened that I borrowed from TGP - "around June, Noda released a new song titled "Hinomaru." "Hinomaru" is also what the Japanese flag is called. The song expresses Noda's love for his native country and uses some pseudo old-fashioned poetic language in reference to Japan. Some people in Japan felt this imagery and song subject resembled WWII propaganda songs, and interpreted it to mean that Noda held right-wing views. Noda apologized to those he had offended and said his views were not right-wing and that he only wished to express his love for his country. The fact that Noda included distinctly non-right-wing views in his autobiography two years ago, such as his love for Korea and his anger at the people who got Japan involved WWII, seems to support this claim."
Nonetheless, the backlash hurt - Fender scrubbed their deal with him, took his name off the marketing and shipped most of the unsold guitars abroad to sell as a limited edition offset Tele. Those that remained in the country were no longer sold as Yojira Noda sigs, just as mahogany Telemasters.
So I can understand why Fender would be very tetchy about this kind of stuff.
People need to get over themselves
What ultimately matters is if Fender decides that one of their most prominent public figures has sullied the brand with his behaviour and they obviously do.
At the end of the day, John Cruz the person was somewhat inextricable from fender custom shop the brand, his name was used to promote products and directly contributed to the bottom line. This is usually why companies have social media policies, to protect them from the impact of employees who might have less restraint in the context of actions that can tarnish the brand image (even to just a few people) and consequently turnover.
2 - Fender is free to hire or fire who they like.
No one force JC to post what he did, he did that all on his own (unless there is evidence to the contrary), then the consequences is all his doing. The whole “worth losing his job over” argument holds no water as it’s not like anyone force him to do it. If anyone doesn’t like that then I revert to point No.2.
its about time people are getting some consequences to their action, from Trump and his constant stupidity to Cummings, this isn’t about snowflake or people getting offended, this is about rising the bar of decency and responsibility just a little bit.
Fender has a responsibility to put out an image that their company are not racist in any way shape or form, JC being a famous builder cannot be allowed to tarnish that image in any capacity. Not sacking him will put questions in the whole company's stance in terms of racism, which to put it simply, there is no room for racists. Sacking him will not do much to sales (how many people can actually afford MB guitars and how many specifically look for JC build guitars? The total profit depends on how many JC actually makes vs the entire Fender product line being put into quetsion), not sacking him could cause people not buying Fender totally. Which means JC had to go.
In the end, it’s about money. Is it right? Possibly but it sure is the real world we live in.
View my feedback at www.thefretboard.co.uk/discussion/comment/1201922
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