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Comments
Ringleader of the Cambridge cartel, pedal champ and king of the dirt boxes (down to 21)
If you're selling pedals at the cheap end (say £100 or less) you'd have to sell enough per day that after your costs you make a liveable wage. That is a lot of pedals to be consistently selling, and you'd be building and selling all the time. I don't really see it being a sustainable business plan as I don't think that many people buy obscure pedals.
Yeah normally when I write a review I use as many weasel words and qualifications as possible so I don't look silly if it turns out later to be crap.
"Sounds pretty good to me, but I'm only playing at low levels and I'm an idiot and don't even trust my own ears"
Etc.
His growing pains were huge and he'd speak exactly of this. Once you've got a great pedal solution then building it to a profitable cost is a huge issue- market is very competitive, it's also diluted by our propensity to buy used, and the product has to work both technically (easy) and not technically (not so easy). Then once you've sorted both, Quality Control (if outsourcing) is critical.
Dan's higher end stuff is fast becoming the halo brand of switchers and by his R and D investment he's managed to get into the real high end, but I've known times when he was so down about it that he almost did something else.
*An Official Foo-Approved guitarist since Sept 2023.