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Show of the product - talk about its history - show its features - talk about what makes XYZ so special inc upgrades etc - The finer detail of different pick-ups - Interviews with 'our guitar hero's - Talk about famous iconic models/guitars from the past etc etc
Not sure he knew he'd have to be an arse licking c*nt with a long tongue, that can penetrate into the deep cavities of corporate tossers - Some statement !!!!
I think they will struggle to win this - especially in view of the time Dean have been making these guitars. But hey, who knows.
I think Ash hit the nail on the head earlier though regarding righteous indignation vs the feeding frenzy of 'bargains'. However, I also can see Gibson's view point regarding protecting their brand ip in a very crowded market. Its just a little clumsy, leaves a sour taste in the mouth and won't help their marketing...
https://guitar.com/news/industry-news/gibson-sues-dean-guitars-trademark-infringement/?utm_source=hootsuite&utm_medium&utm_term&utm_content&utm_campaign
They are going after Dean first - including an allegation that Dean are purposely misleading customers into thinking Dean guitars are Gibsons!
ha ha hahahahahahahahahahahahahaha!
Twats.
EDIT - Man this place moves fast!
https://soundcertified.com/speaker-ohms-calculator/
As Gibson lost that, that surely must be the reasoning behind the allegation that Dean are pretending to have something to do with Gibson?
https://soundcertified.com/speaker-ohms-calculator/
Now i focus on actually how a guitar sounds, plays and the quality of how its built. This is why I've been looking at MIJ and UK builders for my next guitar.
I've got no interest in giving my money anymore to a company which is wanting to increase it's market share by attacking others in the industry, you get ahead by making decent quality stuff.
On Agnesi I think he's got to be very careful, I think this whole situation is starting to highlight that he's out of his depth. The corporate world can be a murky one and as much as JC is appearing to be a Gibson man he's not. He has investors to please.